MICROSOFT INTRDOUCES ADCENTER ADVERTISING PLATFORM IN CHINA

-September 1, 2010

Microsoft on Tuesday launched its AdCenter advertising platform in China, in a strategy  to grab any online advertising market share left by Google.

Chinese advertisers have been cautious for choosing Google ever since the US search engine announced earlier this year, that it would stop providing filtered results in its search services, and also redirect all mainland traffic to its Hong Kong site.

Figures from Analysys International displayed  Google’s market share in terms of revenue in China decreased to 24 percent in the second quarter of this year, a six percentage drop from 31 percent in the first quarter of this year.

Google’s AdWords, Microsoft’s AdCenter is similar to Google’s adwords in the sense that it provides pay per click advertisements. Microsoft has said that their platform has been introduced in the United States, Canada, the United Kingdom, France, and Singapore.